商務英語(BEC)中級考試口試
第一課時
Introduction
�、�、Why take BEC exams?
strong growth
rigorous quality control
wide suitability
wide business context
value for study and business career
international recognition for work and study
ⅱ、What is International Business English? 什么是國際商務英語?
國際商務英語，指的是人們從事國際商務活動中所使用的具有行業(yè)特征的英語，這些行業(yè)包括：國際貿(mào)易、國際金融、國際會計、國際運輸、國際商法、保險、銀行、經(jīng)濟、營銷、物流、企業(yè)管理、商業(yè)服務等。由此看來，商務英語不是一種獨立的語言，它仍然是英語，是在國際商務背景下使用的.英語。
�、�、How to learn International Business English? 怎樣學習國際商務英語?
掌握一定的商務英語詞匯、短語和句型。
(1) 詞匯方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短語方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market
(3) 句型方面
I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
(4) 舊詞“新義“
honour
e.g, All credit cards honoured here. The bank honoured this cheque.
cover
e.g. I have got myself covered against fire.
royalty
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
(5) 同義詞、近義詞、相似詞的辨析。
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.
* 熟悉世界貿(mào)易組織。
* 熟悉國際商務英語有關行業(yè)的基本術語及其內(nèi)涵意義。
* 學習國際商務常識，略知相關專業(yè)知識。
* 密切了解國際商務最新動態(tài)。
�、�、BEC2 Content
BEC2考試主要是考學生的語言能力，包括聽、說、讀、寫四個方面。試卷所設計的語言文字基本山都與商務有關。另外，還考學生的英語語法、結構等內(nèi)容。
BEC2考試分筆試和口試兩大部分。筆試包括閱讀、寫作和聽力。
�、ァEC2 Time
Preliminary
Vantage
Advanced
Reading
1 hr 30 mins ﹡
1 hr
1 hr
Writing
45 mins
1 hr 10 mins
Listening
40 mins
40 mins
40 mins
Speaking
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡
�、�、BEC2 Grades
* one overall grade
* each skill counts for 25%
* candidates also receive profile of performance
* Preliminary: two pass grades
* Vantage and Advance: three pass grades
�、Аntroduction to BP Preparation Resource
* vocabulary
* textbook
《Pass Cambridge Vantage》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global是BV�？嫉纳虅諏ｎ}。下面以Brand power舉例說明：
1. 掌握商務詞匯短語
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2. 掌握相關商務知識
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3. 掌握相關背景知識
Tesco, J Sainsbury, Asda
《Working in English》
* mock exam papers: 9 sets
ⅷ、Register for BV
www.neea.edu.cn
�、usiness Research
Answering business studies question
Business Studies is a skills based subject which tests students’ ability to use their knowledge. There are four basic skills:
Level One Description/Identification
Level Two Explanation
Level Three Analysis
Level Four Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Responses should:
Identify/state/describe.. make a point
Explain/outline… make a point and develop it
Discuss… present two sides of the debate
Examine/assess/analyse.. make a point and develop fully with some question of it
Critically assess/to what extent… explain both sides and evaluate
How to answer questions
Example question:
What determines the price of a product?
Example answer:
● The price of a product is influenced by the costs. 1
● This is because firms have to charge a price which is greater than costs to make a profit. 2
● However in the short run a firm may sell a product at a loss. This may be to gain market share or because the product is still at the introduction phase and has high research and launch costs. 3
● Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some public sector organisations, e.g. may simply try to cover costs.
Example
Question: Should firms train their employees?
Answer:
By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be more motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being trained. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON THE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.
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